By Mike Derrett

Bruno Meier, currently chief operating officer of ART Marine in Dubai, has been appointed CEO of a new business in China – Jet-Set Club Holding, which also owns Bavaria Yachts China and operates in Taiwan, Hong Kong and Macau.

Speaking to SB, Meier said: “After eight years’ service with ART Marine in Dubai, including setting up the successful marinas division around the region and with the last two years as chief operating officer, I shall be sorry to leave the Middle East. But I’m looking forward to new challenges in China and building up an operation from the ground up.

“My first task will be to recruit skilled and motivated people to become the core team and to build the business, which will focus on providing a one-stop shop for the leisure boater in China. At the same time we will structure a strong dealer and aftersales service network along the Chinese coast, plus Taiwan, Hong Kong and Macau, as a base for expansion.”

According to Meier, the activities of the new business will include:

Yacht Dealership with the Bavaria and Arcadia brands plus some new ones
Yacht Repair & Maintenance
Yacht Club Management
Marina Management
Sailing Academy operation
Yacht Charter

The business’ headquarters will be based in Shenzhen, with other offices in Shanghai, Hong Kong and Hainan Island.