BeneFullSizeRender-copiatti, part of the Azimut|Benetti Group, has appointed Luigi Adamo as general manager of Benetti Asia. His task will be to directly manage and coordinate sales, marketing and customer satisfaction to further reinforce the Group’s presence in the Asian market.

Adamo later earned has a degree in naval engineering and having achieved a certificate as project manager, Adamo’s experience in the yachting world began in 1994. At Benetti he covered the important roles of service manager and sales area manager. Excellent results made him a key figure in several of the company’s strategic markets.

Adamo explains: “Loyalty towards your company is a fundamental factor in creating a solid relationship; it also makes you a recognisable figure in the industry. Consistence is synonymous with having an assiduous relationship with your owners and their representatives.

Our first goal therefore will be to carefully work with our area brokers, increasing their knowledge of our products, and participating in our day to day life at Azimut Benetti.”

Benetti’s COO Fabio Ermetto comments: “Benetti’s commitment to the Asian market and the company’s physical presence near our clients, efficiently satisfying their needs, has consolidated our very successful leadership. We are very proud to nominate Adamo. It demonstrates how Benetti has been able to exploit and valorize the company’s internal resources. After many years profitably spent with Benetti, Adamo is now general manager Benetti Asia. Fulfilling this role after completing an excellent career while with the yard, he will certainly help increase sales in the Asian market, while achieving further ambitious objectives in the Far East and the APAC.”