Partnership between the two Italian brands aims to create an exclusive bespoke experience for consumers.
Italian shipyard Benetti and haute couture brand Kiton have signed a partnership with the goal of creating an exclusive bespoke experience for end consumers.
Antonio De Matteis, CEO of Kiton, explains: “The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle.”
He adds: “Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”
Commenting on the partnership, Fabio Ermetto, chief content officer of Benetti, adds: “The distinctive style of two ambassadors of Italian manufacturing excellence is ideally suited to this agreement which will accompany us in boat shows throughout the world and other spheres as well.”
As part of the partnership, Kiton’s professional tailors will be available to lend their skills to Benetti for the international boat shows scheduled until 2017.
The agreement also gives top clients of the fashion house a privileged access to the world of Italian superyachts.
In addition, the partnership will offer Benetti’s top clients the opportunity to arrange private visits to Kiton’s premises in Naples and Milan while Kiton’s top clients will be able to visit the “Yachtique” styling lounges devoted to yachting as well as the Benetti boutique in Viareggio.