Benetti Yachts says it will open a new office and showroom in Ft Lauderdale, Florida. The Italian shipyard said that the US market now represents more than 50% of its business.
“Benetti’s new American headquarters was designed as an office and showroom, open to brokers, traders and owners,” said a company statement. “It is not only a starting point but a meeting point, dedicated to hospitality.”
The company said the design of Benetti’s first American office was inspired by its showroom in Viareggio. It has dark tinted rosewood and ivory-colored leather and bronze detailing, with floors of Crema Marfil marble with teak inserts. It is furnished by only Italian suppliers, including Edra, Lupi, Poltrona Frau, Schiffini, Cantalupi, Stefano Ricci, Armani, Yachtline, Menchini Marmi and Gruppo Mastrotto. Limited-edition design furniture by interior designer Maria Rosa Remedi are included in the reception and meeting room.