Burgess is set to formally launch its expansion into the Asia Pacific region during the forthcoming Singapore Yacht Show. The event takes place from 23rd to 26th April.

Operating out of Singapore, this initiative follows the company’s long-term commitment to serving and developing the region’s superyacht market, fostered over the course of the last decade.

“After considerable planning, we are excited to be finally launching our operations in Asia and we have selected a very strong and experienced global team to bring the best of our expertise in all aspects of superyachting to the region”, comments Jonathan Beckett, group CEO of Burgess.

“We are taking a long-term approach to developing the market in Asia. We don’t expect to gain immediate traction and are realistic about the investment in time and resources required for success. We believe in the importance of this market and are committed to introducing superyachting to a completely new customer base. We are delighted that Jean-Marc Poullet has accepted to oversee our developments in the region and we will certainly benefit from his experience and well-established networks.”

Effective immediately, Richard Lambert is appointed managing director Asia & senior broker, a position that he will combine with his current role as global head of the semi-sustom division.

Lambert will be responsible for leading the overall development of Burgess in Asia and will co-ordinate the company’s global brokerage resources and expertise to personally support and advise Asia-based clients.

On the charter side, Kum Kuen Woo joins Burgess as charter manager & broker. Based in Singapore, Woo will focus on the development of the charter market in Asia, both regionally and internationally.

Fluent in both Mandarin and Cantonese, Woo is an experienced figure in Asia’s superyacht industry, having managed one of Singapore’s most active charter superyachts for many years.

Under the guidance of Gaye Joyeau-Bourgeois, director & senior charter broker in Monaco, the global Burgess charter team will collaborate closely with Kum Kuen Woo to assist Asian clients with international charters and to promote Asia as a charter destination to clients worldwide.

Also effective immediately, Georgina Menheneott assumes the role of regional development manager to support the company’s expansion strategy across emerging and developing markets worldwide, with a substantial focus devoted to the launch of the Asia operation.

Burgess has also announced that Jean-Marc Poullet will join the company as chairman Asia, effective on 1st July upon his retirement as senior partner with global consultancy firm McKinsey & Co.

Poullet will take the role to provide guidance on the company’s developments in the region and to help coordinate key client relationships.

Burgess already has a client portfolio of Asian-based superyacht owners and charterers. The firm has consistently invested in reconnaissance visits to the region and has supported the Singapore Yacht Show and the Hainan Rendez-Vous since the inception of both events.

In addition, Burgess currently lists a fleet of ten top superyachts offered for sale or charter on behalf of Asian or Asia-based owners, the largest number represented by any brokerage company.