The first edition of the luxury lifestyle event was a strong success. Bringing together a mix of yachts, cars, art, aviation, interiors and lifestyle, the Cannes Collection had a range of interesting brands on display for an international clientele. David Robinson reports.
The first edition of the new luxury lifestyle event Cannes Collection is claimed to be a success and business was done by a number of the yacht exhibitors. A report by Superyacht Business‘ sister title IBI, reveals that organisers of the show have signed a five-year contract with the Cannes city authorities and the Chamber of Commerce to hold the event.
The event, which ran from June 2-5 at Cannes Old Port, brings together a mix of yachts, cars, art, aviation, interiors and lifestyle. In addition, Cannes Collection had a range of interesting brands on display for an international clientele that visited from the UK, Italy, Russia, the US, Asia and South America.
Nearly 70 exhibitors participated in the event and its layout provided a relaxed setting, with visitors having time to talk and engage with the products on display – a key objective of the Cannes Collection organisers. This positive aspect of the Cannes Collection compared to other similar events drew positive responses from both exhibitors and visitors.
Some 16 yacht exhibitors participated, with brands such as Sanlorenzo, Sunseeker, Ferretti, Azimut, Arcadia, Amels, Baglietto, Mangusta, Leopard, Fjord, Sea Ray, Boston Whaler and Amer represented. Between these exhibitors, some 50 superyachts, yachts and boats were on show. The largest yacht on display was the Amels 50m (164ft) Malibu, shown by Titan Yacht.
The press reports also notes that Sunseeker received an offer for its 28m (92ft) yacht on display, as well as an enquiry for building two further superyachts.
The UK builder commented that each day brought a number of serious potential new clients to their stands, and that the overall calibre of those in attendance was very qualified to buy superyachts. Visitors who were seriously interested in yachts on display were able to take sea trials during the show itself.
Eric De Saintdo, one of the two owning oraganisers, commented: “We are thrilled with how the four days of Cannes Collection 2016 unfolded. Despite air traffic control and train strikes, and some patchy weather, which didn’t dampen spirits, there has been an overwhelming sense of positivity from all those who took part – both exhibitors and visitors – on the potential for growth with this new concept. The Cannes Collection will always be put together with the buyer in mind, ensuring we keep the quality of brands on show high, not to mention in a combination unlike anything you will find elsewhere.”
De Saintdo has a longstanding background in the yacht sector, having worked with the organisers of the Cannes Yacht Show for some 10 years and three years as CEO of Camper & Nicholsons International.
Commenting on the event, De Saintdo said: “I have been thinking about the concept of this event for three years based on comments from many people who were looking for a different type of event. We believe strongly in the concept and have signed a deal with the Chamber of Commerce and City authorities for five years. I have also been talking with several companies who are keen to participate in the 2017 Cannes Collection.”