After gaining solid experience as CEO of Mondomarine and Baglietto, Diego Michele Deprati, an engineer, born in 1963, is the new chief executive officer of the Carrara-based shipyard. He will be supported by Guido Penco, also an engineer and Baglietto’s technical director, who will be leading the technical department, and Giulio Bertani, as sales manager, who will have the task of relaunching the Tuscan brand on the international market. Carlo Cerri, who founded the brand, will keep his position as chairman. The new, strengthened team will also include Adone Pucci – the shipyard’s director – and Raffaella Daino as communication and marketing manager, the same position she holds in Baglietto.
Immediately after being appointed, the new team achieved its first important result by signing a new contract for the fifth hull of the Cerri 102′ Flyingsport line, which will go to an Italian owner. This new job order follows another significant achievement that dates back to last summer, when a Cerri 86′ Flyingsport was sold to an American owner and then presented as a world premiere at the 2014 Fort Lauderdale Boat Show.
The Carrara-based shipyard will continue with its strategic projects: an increased production of fibreglass crafts (the brand’s core business) and an expansion of the range, which will allow the brand to step into the ‘custom’ market with 2 fully-custom lines.
Cerri’s 2 most successful series – the Cerri 102’ Flyingsport and the Cerri 86’ Flyingsport – will be restyled, preserving their distinctive décor features but adding a more contemporary touch, and 2 new lines of steel and aluminium and/or all-aluminium yachts will start to be built.
The shipyard is currently working on the conception of a range of small superyachts between 24 and 35 metres in length, and of an ‘expedition’-style line ranging between 30 and 35 metres. This will give Cerri the opportunity to offer its international clientele a complete product range.