FYI Superyachts, the official dealer of The Italian Sea Group’s Admiral and Tecnomar brands in Latin America, has hired a new marketing director.
Romina Bompani has more than nine years’ experience of marina management, boat show development and promotion, and international yacht event management including the America’s Cup and F1 European Grand Prix. Passionate about sailing and a keen dinghy sailor, she is also fluent in four languages.
Bompani’s role at FYI encompasses all aspects of marketing and international sales. She will oversee internal and external communications as well as develop and manage promotional campaigns. She will also create and manage all marketing materials to establish a clear, consistent and distinguishable image for the company, more specifically in Latin America’s emerging markets.
FYI Superyachts is the newest division of Florida Yachts International, a global specialist in yachting, brokerage, purchase, new construction and charter. The company has offices in Miami, Ft Lauderdale, Venezuela, Colombia, Peru and Panama.