By David Robinson

Middle East yacht-builder Gulf Craft has strengthened its superyacht market presence with the launch of its largest craft to date, the 47m (155ft) Majesty 155. The company said that this action “demonstrated its capacity to push the boundaries of innovation and redefine the on-water living experience.

“Today, customers are looking for a greater capacity to entertain, from more onboard living space, to larger galleys, and expansive lounging areas. They are looking for privacy and the ability to spend quality time with family, friends, or business colleagues, but at the same time desire to experience the splendour of on-water living,” said Gulf Craft CEO Erwin Bamps. “We continuously grow and evolve in harmony with our customers, and it is their ambitions that inspired the design of our largest superyacht.”

The Majesty 155 promotes fuel efficiency and enables its guests to travel long distances without making fuel stops. Powered by twin 2,011hp MTU 12V 4,000 M63 engines, the Majesty 155 is able to cover a range of over 4,000Nm at a speed of 16kt.

In the same week the company attended the Arab Luxury World 2015 event and Bamps emphasised the importance of understanding the market and the owners buying large yachts. “Engaging and selling successfully to ultra-high net worth individuals (UHNWIs) is not possible without first taking time to understand their needs and desires, and then to establish a trusting, consultative relationship,” he said.

“When dealing with UHNWIs, representatives from luxury brands become consultants, and to do so, they must first gain the trust of customers through authenticity, and a genuine interest in the welfare of the customers,” he added. “We have often seen that our customers’ requirements change through time as they become more seasoned yacht owners. At Gulf Craft, we play the role of advisors from an early stage to ensure that our customers are satisfied with their acquisitions many years after their investments.”