Changes to the Dutch yachting group include a new, “six-part menu” lobby for members to engage to different degrees in various B2B and B2C events. In addition, annual membership fees have gone up.
By Robert Wielaard
HISWA Holland Yachting Group (HHYG) has revamped its membership rules so as to respond more meaningfully to the needs of its 40 members.
Jeroen Sirag, the HHYG export director, tells SB that his group “has always acted on behalf of all its members. That remains the case, of course.”
But under a new, “six-part menu,” lobby members can engage to different degrees in various B2B and B2C events.
Sirag explains: “The aim is to cater better to the individual needs of members. We distinguish more between yacht builders and their suppliers.”
In addition, annual membership fees have gone up and now range from €5,000 to €25,000.
HHYG now has 40 members: 16 superyacht builders and 24 companies supplying goods and services to them.
These changes come into place at a time when the Dutch superyacht sector is starting to fly high again.
In 2015, it delivered 22 yachts worth €1.18 billion, a quarter of last year’s global output in value terms.
“I strongly believe the Dutch superyacht cluster will continue to lead the world for many years to come,” Sirag concludes.