Auckland-based company has teamed up with Jane’s Yacht Services, an Antigua-based shore-side support supplier, for the offering of the entire range of Line 7 Marine’s new superyacht technical apparel.
Line 7, a New Zealand-based superyacht-specific marine apparel, has announced that its full product line is now available onshore in the Caribbean.
The brand has teamed up with Jane’s Yacht Services, an Antigua-based shore-side support supplier, for the offering of its entire range of Line 7 Marine’s new superyacht technical apparel. The move reflects the rapid growth of the refreshed brand since its relaunch in 2016, the company claims.
Line 7 has invested significantly in the development of the new superyacht-specific range. This partnership allows the company to return to the Caribbean since the brand was last seen in the region back in 2014.
“Uniform Shelf by Jane’s Yacht Services will be the only official Line 7 Marine stockist carrying apparel that bears the rejuvenated Line 7 logo – a signature that gives crew the confidence they are buying the latest, technically advanced range produced by the brand,” says Duthie Lidgard of Line 7 Marine.
Commenting on the news, Jane Midson, director of Jane’s Yacht Services, says: “A New Zealander myself, I’ve long worked to champion quality New Zealand-designed products throughout the Caribbean and Line 7 is a quality product fit for superyacht crew.”
Line 7 product line is made of wrinkle-free, fast drying fabrics, which means less time in the laundry. Midson adds: “The fit for all of the pieces in the range will keep even the most discerning chief stewardess happy.
Jane’s Yacht Services now stocks a full range of samples in all sizes to meet fitting requirements for both superyacht uniform and race uniform. “Custom-designed branding can also be produced for crew on request with a turnaround time that meets the discerning expectations of the industry,” says Midson.
In addition, Line 7 announces the opening of a US warehouse. Danielle Lambert, Line 7 business manager, explains: “In a move that will see Line 7 ensure agile and responsive product delivery, we are delighted to confirm that a US warehouse, based in California, will open in quarter two 2017 to service the region.”
In 2016 Line 7 relaunched the brand with a new refreshed logo. Since then the company has reported a rapid expansion with highlights that included the adoption of the brand by 40m motoryacht SilentWorld, a Benetti 37m motoryacht, a Dubois-designed 35m sailing yacht, a 58m Perini Navi, a 43m sloop from Vitters and a 50m motoryacht currently under construction.
Perpetual Loyal, winner of the 2016 Rolex Sydney to Hobart, and the 2017 NZ Millennium Cup Tawera, both have chosen the brand for their crew uniforms. The largest squad in the history of the Royal New Zealand Yacht Squadron’s Youth Training Programme also wear Line 7.