Underwater lighting specialist Lumishore USA has expanded its reach into the OEM and boat yard market with the appointment of IMTRA Corporation as its master distributor for North America.

IMTRA joins SeaWide Distribution as the sole distributors of Lumishore USA. Channels currently in place for Lumishore will remain, including a strong network of existing sales reps.

“We are thrilled to partner with IMTRA,” said Keith Wansley, president of Lumishore USA. “Their experience in marine lighting and established relationships in the industry make them a great choice for us to expand our reach.”

Recognising the distributor’s experience in marine lighting, including its own lines of interior/exterior LED fixtures, Lumishore will use IMTRA’s extensive sales team and full-time customer service representation in all regions across the US and Canada to market complete lighting packages that include Lumishore high-quality, underwater LEDs.

“We are excited to include Lumishore in the long list of quality products we offer,” says Eric Braitmayer, president and CEO of IMTRA. “Adding underwater LEDs to our portfolio will enable us to create complete lighting solutions for our customers and save them the time and hassle of having to find additional products from another source.”

A privately owned company, Lumishore is a leading supplier of bright underwater LED lighting systems from 1,300 to over 23,000 fixture lumens. All of its systems are exclusively designed, developed and manufactured in-house at its facilities in Swansea, Wales.