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METS organiser Amsterdam RAI has launched a new lead generator designed to help exhibitors at this year’s show increase their Return on Investment (ROI).

METS, the Marine Equipment Trade Show, runs from November 18-20, 2014 at the RAI Convention Centre in Amsterdam.

The new Visit Connect lead generation software will be available for a wide range of devices, including tablets, smartphones, laptops and desktop applications.

The app is available in Google Play and the App Store, and can be used to scan barcodes on visitor badges to follow up the business contact. Both the app and the software are accessible with a login code.

Exhibitors are offered one license (login) for one device free of charge and can buy extra licences for just €29.

“Visit Connect is an exhibitor-oriented solution that will enhance the ability to make new connections and strengthen existing ones,” says Irene Dros, maritime domain manager.

“We know that METS exhibitors are keen to both maximise their ROI and to accurately assess the benefits of participating in a given show,” she adds. “As well as facilitating the collation of sales leads, Visit Connect will also make the results of METS more tangible.”

One of the key functionalities of Visit Connect is the ability to gather contact details of sales leads and prospects by scanning a barcode or entering information via an iPhone or Android app. During the subsequent sales analysis stage, the leads can be correlated in a wide variety of ways related to targets and timing.

Additional coded pieces of information known as ‘qualifiers’ can be linked to the sales leads after scanning and notes can be added to individual leads.

Leads can be viewed online anytime via the dedicated Visit Connect portal, from where they can also be downloaded in Excel format.

“Combining comprehensive data collection with live reports, Visit Connect will help METS exhibitors maximise their ROI this November,” says Dros.

Click here to watch a YouTube video of how Visit Connect works in practice.