By Fulvia Venturi
Just two months since its formal creation, Nautica Italiana, the Italian marine industry association that today comprises 44 Italian nautical brands (nine of which have recently joined), has presented ‘Nautica 365’, the strategic plan to relauch the Italian boating industry.
The association, which was created with the aim of grouping together high-end companies from the entire sector – Industry, Services and Territories – today encompasses over 80% of the value of Italy’s shipbuilding production and boasts a total turnover, including services, exceeding €1.2bn.
The programme was presented in Milan this week by Lamberto Tacoli (chairman of Nautica Italiana and of CRN shipyard) and Giovanna Vitelli (vice president of Nautica Italiana and VP of Product & Marketing Strategy at Azimut-Benetti Group) during a press conference that was attended by a large number of CEOs and managers of the represented companies, as well as by Fondazione Altagamma, with which Nautica Italiana is associated, who all actively contributed to the presentation.
Nautica Italiana’s main objectives are to promote the nautical product and services sector as an expression of ‘Made in Italy’ products, to restore the sector’s deserved high reputation and to support exports and the domestic market’s recovery. It is within this framework that Nautica 365 was presented as a 360° strategic project for 365 days of the year, which, consistently with the objectives, is based on concrete legislative proposals, a new events strategy and the introduction of the “Ethical Contract” to ensure professionalism and transparency.
A manifesto of nine essential proposals was presented which includes measures that can be implemented together through a clear, integrated regulatory system, for strategic areas such as tax regime and transparency, development of the small and medium-sized nautical industry, support to the large yacht industry and its services, support to the operators of marinas and infrastructures and streamlining of procedures.
The new brands that have joined Nautica Italiana are Amico Loano, DL Yachts Dreamline, Gallinea, Kifaru Yachts, ONI-Officine Navali Italiane, Opacmare, Pesto Sea Group, PortoMirabello and Tecnorib, representing the large yacht and motorboat production sectors, including inflatable boats, services, marinas and accessories.