Sanlorenzo’s minority Chinese shareholder, Sundiro Holdings Ltd, has acquired an initial 10% stake in Asia-Pacific yacht dealer Simpson Marine Ltd with the intention of gradually increasing its stake in the business to become the majority shareholder in three years’ time.
Simpson Marine became the exclusive Asia-Pacific dealer for Sanlorenzo yachts earlier this year. Since its establishment by Mike Simpson in 1984, the company has cemented itself as the foremost Asian yachting sales network with an exclusive multi-brand platform.
Simpson Marine is now actively representing Sanlorenzo in its 16 offices across seven countries in the Asia-Pacific Region – China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan and Thailand.
In a statement released today, Sanlorenzo says that Sundiro’s gradual acquisition of Simpson Marine will lay the foundation for a new era of long-term strategic cooperation with Sanlorenzo SpA, as both companies will work together to ensure significant sales of Sanlorenzo yachts throughout the Asia Pacific.
A release by Sundiro’s Board of Directors says: “Through the joint venture with Sanlorenzo SpA and now the acquisition of Simpson Marine, the leading company in distributing high-end yachts, we will accomplish our strategic goals in the Asia Pacific yachting industry.”