Sunseeker International has just announced that it is to cut up to 300 jobs following an eight week strategic review of the business. The boatbuilder currently employs 2,100.

Talking to SB‘s sister title IBI, Sunny Thakrar, the boatbuilder’s group executive director, emphasized that the redundancies were not part of a cost cutting exercise, but were designed to remove undue processes from its system, making the builder more agile and responsive to customer needs. He added that there was no intention to move any of its manufacturing away from its current home in Poole, on the UK’s south coast.

In a statement Thakrar said: “As part of these plans we are looking to rebalance the workforce by removing non-core activities as well as where we see cross-over and duplication. Around 300 roles could potentially be affected as part of the review and we shall go through a formal consultation process. In order to minimise the impact on individuals, the company will provide support during this period. Our skilled craftsmen on the shop floor will remain key to the business and this review is likely to have minimal impact on our direct boat-building activities.”

“We want to reassure our staff and suppliers that Sunseeker International is 100% committed to maintaining our current UK manufacturing capabilities, and we have no plans to move our brand or production elsewhere.”

Thakrar told SB that Sunseeker would be investing heavily over the next 12-18 months to speed up model development. A new 131 and 116 are currently in the pipeline, and a complete refresh of the Manhattan line is underway. Sunseeker also plans to re-introduce its iconic Superhawk and Tomahawk brands at the smaller end of its portfolio.

“We have seen a series of successful new product launches throughout this year to date and have received very strong demand for our new products at recent boat shows,” reads the Sunseeker statement. “We have solid financial backing and an exciting pipeline of new products, all of which gives us confidence that the changes we are proposing will help create a stronger and flexible business, enabling us to continue to build upon our already world-renowned design, engineering and production capabilities.”

A formal consultation period of 45 days now begins with those staff impacted by the changes.