Popham joins the UK boatbuilder from Jaguar Land Rover where he has had a long and successful career over the last 25 years contributing to a major UK-based automotive success story. He has worked most of his career at Jaguar Land Rover, latterly as group marketing director, but he has also held the positions of group sales director, managing director of Land Rover, as well as working in North America and South Africa for the company. During his time at the company he presided over a period of rapid growth and success for these iconic brands.
Robert Braithwaite CBE, founder and acting president of Sunseeker International, stated: “Phil’s expertise and wide-ranging experience in iconic brands, manufacturing and international markets made him the perfect choice to continue developing world-class, innovative and dynamic yachts. We are very pleased to welcome him to the team as we develop the next generation of models and continue to strengthen the iconic Sunseeker brand around the world.”
In response, Popham commented: “I am delighted to be joining Sunseeker, a famous British luxury brand that I have always admired. It is an incredibly exciting opportunity to lead a company that produces the world’s best luxury performance motoryachts. Tremendous opportunities exist to grow this industry leading, world-renowned brand and I look forward to working with the Sunseeker team to do exactly that.”
Popham’s appointment follows the departure of Stewart McIntyre, who stepped down as managing director at the end of July.