Boats.co.uk (formerly Essex Boatyards) has announced a newly formed partnership with “Williams Performance Tenders”.

As UK authorised dealer for Williams Performance Tenders, Boats.co.uk will operate the new venture under the brand “Williams Sales & Service UK”. There is a purpose built showroom as well as demonstration facilities at HQ in Essex Marina, Wallasea Island.

“A partnership with Williams Performance Tenders was the logical next step in our plans here at Boats.co.uk,” comments managing director James Barke.

“Williams is the world’s leading manufacturer of jet tenders with an extensive range covering both petrol and diesel. With the recent launch of the new Williams Sportjet 460 and imminent arrival of the 520 at the 2015 London Boat Show never has there been a better time to join forces,” he adds.

Williams Sales & Service UK will be headed up by Richard Williamson whom joined Boats.co.uk in 2013. He comes with a wealth of experience from the motor and finance industries and will be on hand at the Boat Show to answer any questions on the Williams extensive range.

Mathew Hornsby, sales director at Williams Performance Tenders, comments: “We are hugely excited to be working with Richard, James and the team from Williams Sales & Service UK. With the launch of the Williams 460 & 520 Sportjet, our aim is to ensure the Williams Brand is at the top of every boating customer’s shopping list and also offering customer service and back up.”

Founded by brothers Mathew and John Hornsby in 2004, Williams has established itself as the world’s leading jet tender specialist, renowned for its range of Turbojet and Dieseljet models. The company now employs 45 staff at its Oxfordshire base and is supported by a global team of factory-trained engineers.

Boats.co.uk, formerly Essex Boatyards, is a family owned, UK-based company with extensive facilities in Essex and Southampton.