Fresh from a recent expansion, the philippe starck designed marina is beginning to carve out a niche in the Balearic market.
Claire Young reports
Adriano’s location alone is enough to recommend it to discerning superyacht owners, crew and brokers.
Back in 2007, Port Adriano’s owners, Ocibar, a Mallorca-based business with 20 years experience in marina management, recognized that the port would benefit from expanding its facilities and services to focus more intently on the superyacht market.
Ocibar decided that to achieve this goal, a substantial amount of new capital would have to be found.
The company approached a Spanish private equity firm, Deyá Capital SCR (a subsidiary of Corporación Financiera Alba), which was so impressed by Ocibar’s plans that it subsequently bought a 28.9 per cent stake in the marina for €9.9m in April 2008.
Further funding was obtained through a loan from Spain’s largest bank, Santander Central Hispano (SCH).
Five years later, the results of these investments have finally some to fruition.
Port Adriano can now accommodate superyachts up to 60m (197ft), in the 82 new berths, and has 404 moorings for vessels between 6m-18m (20ft-59ft) across a 25,000m2 service area.
As well as 10,000m2 of repair areas, the marina also possesses a dry dock suitable for superyachts, which is equipped with a 250t travel-lift and workshops. In addition, a slipway and a launch ramp for small boats have been constructed, and a sailing and diving school will open soon.
“Our plan now is to become the top superyacht destination in the Mediterranean,” explains managing director, Antonio Zaforteza. “Port Adriano is the only new marina development in this prime Mediterranean location in the last 20 years.
“There have been new marinas in many areas that were not traditionally a boat destination, and these investments have found it very difficult to consolidate, especially as the industry faced its downturn. Only the prime locations are being successful.”
Philippe Starck design
Perhaps the most notable aspect of the revamp is the marina’s aesthetics, which were drawn up by French design guru Philippe Starck.
In his first undertaking of this type he was put in charge of the architecture of the new 4,500m2 shopping area and provided the avant-garde decoration of the port’s communal spaces, including particular items, such as the bollards at the mooring berths and the lamps on the quays.
The commercial zone incorporates 40 shops, including prestigious international brands from nautical through to lifestyle, and boasts names such as Burgess, Lamprell Marine, Fipa Group and Frauscher. The shopping area also contains restaurants with a range of international cuisine, a lounge bar, and a champagne bar.
The addition of 240 new car parking spaces to the 560 which already existed in the underground carpark will ensure that the shops and leisure areas are easily accessible for visitors to the marina.
Reflecting both Starck’s and Port Adriano’s respect for, and commitment to the environment and the seabed, the marina’s expansion was achieved with minimal impact to the coastline by using a counter dyke running parallel to the original — so additional metres of land were not used up.
The shopping area has an innovative system of refrigeration and heating that uses the constant temperature of deep-sea water to reduce CO2 emissions. The port also has the most advanced environmental protection system for superyachts.
All of which has culminated in Port Adriano obtaining the EMAS environmental award given by the European Union, which recognises companies that have introduced a unique system of environmental management, and have a proven commitment to on-going improvement. The marina has also renewed its ISO 14001 environmental-, and ISO 9001 quality certificates, which are granted by the global independent certification company TÜVRheinland.
Now that a solid foundation has been established — which possesses all of the services superyacht and their owners require — Port Adriano will shortly be hosting the first Mallorca Superyacht Days.
This will be the first event for selling and letting superyachts to be organised in Spain, and will be attended by the island’s main yacht brokers.
Over three days, from 28-30 April 2012 a group of leading superyacht companies, such as Burgess, Camper & Nicholsons, Dahm International, Fraser Yachts, and Northrop & Johnson will unite to present their catalogue of superyachts.
Admission is by personal invitation only. In total, around 30 sailing and superyachts measuring over 24m (79ft) will be on display.