Mark McCully has been appointed as Navico’s global chief marketing officer, responsible for the B&G, Eagle, Lowrance, Northstar and Simrad brands. McCully’s role will be to expand the presence and positioning of these brands in the global marketplace.

McCully’s background includes seven years as vice president of global consumer marketing for Philips Consumer Electronics. Other experience in senior marketing positions comes from working with The Coca-Cola Company, Hayes Computer products and Lippi/Morris International/BK&T working on P&G brands.