Italian yacht builder Overmarine has released details about the 20,000m2 factory it is building in Pisa in order to enter the custom aluminium superyacht market.

The premises has been designed with an initial Mangusta 205 in mind, which will be finalised by the end of the year, with production at the new site scheduled to begin at the beginning of 2012. Meanwhile the Mangusta range has been updated with technical and aesthetic changes.

A new communication strategy, advertising campaign and website have been developed, while a new commercial strategy sees Overmarine teaming up with four strategic partners for global support