The Port of San Diego has become the latest member of the San Diego Superyacht Association (SDSA) in the US.

Designed to promote San Diego, California as a world-class superyacht destination, the SDSA is a non-profit coalition of marine-related businesses that serve the large-yacht market throughout the region.

The Port of San Diego was created by the state Legislature in 1962 to manage San Diego Bay and surrounding waterfront land. It is made up of Imperial Beach, National City, Chula Vista, San Diego and Coronado waterfront properties.

Stephen Cushman, chairman of the board of port commissioners, says that the San Diego Unified Port District began accommodating superyachts around a year ago along the Embarcadero area between the Grape Street Pier and the San Diego Maritime Museum. Up to eight luxury yachts can be accommodated at one time.

“We recognise the economic impact that superyachts have on our region, and we wholeheartedly endorse the association’s effort,” says Cushman.

The SDSA is now planning an advertising and marketing campaign as part of its effort to attract new business to the area’s yacht clubs and marinas.

“We’re grateful that our collective effort to attract yachts here, as well as make their arrival smooth and hassle-free, has been officially recognised by the Port,” says SDSA president Paul Daubner. “This partnership is a perfect example of San Diego’s business and government entities working together to improve the marine-industry economy.”