Vicem Yachts has named Dirk Boehmer as president of its US sales and service operation. Alberto Perrone Da Zara, Vicem’s newly installed CEO, made the announcement at the Ft Lauderdale International Boat Show.
Boehmer has 15 years of experience in the boating industry. Before joining Vicem, he was sales director for Bertram Yachts. He also worked as international sales manager for Sea Ray Boats, and was vice president of North American sales for Walker Bay Boats.
“Dirk brings a successful track record with worldwide and localized marketing programs aimed at varying customers and cultures,” says Perrone Da Zara in a statement. “His expertise and understanding of the international marketplace is in accord with our general mission to develop Vicem as a global brand.”
Boehmer will be headquartered at Vicem’s facility in Ft Lauderdale.