Heesen’s commercial strategy is currently focused on strengthening our presence in four regions

Heesen’s commercial strategy is currently focused on strengthening our presence in four regions

Heesen Yachts has announced the appointment of Thom Conboy as director of sales in North America, Mexico, Bahamas and the Caribbean. He will represent Heesen Yachts at the boat shows and develop a joint marketing campaign for the American market with the team head-quartered in the Netherlands.

Conboy started his career in yachting in the ‘80s and has a very diverse background in the marine industry. His expertise spans from new construction to repairs and refits of large yachts. Having worked both for shipyards and brokerage houses his knowledge of the sales process and yacht construction is comprehensive.

He previously worked for Heesen contributing to the international success of this Dutch company. “I am thrilled to be back at Heesen and to have the chance to represent this highly respected brand in this territory,” explains Conboy.

Commenting on the appointment, Mark Cavendish, director sales and marketing at Heesen Yachts, says: “Heesen’s commercial strategy is currently focused on strengthening our presence in four regions (South East Asia, Russia, UAE and now North America) where we have developed partnerships with local representatives who market and promote our brand in their areas. We are delighted to have such a knowledgeable veteran of the superyacht industry in our team; I am confident that we will soon see great results thanks to Mr. Conboy’s extensive technical knowledge of our yachts and great understanding of the American market.”

Thom Conboy will be based in the Heesen offices in Fort Lauderdale, Florida.