Blohm+Voss has announced the details of an ‘aggressive new investment plan’ which has been formulated over the last few months in conjunction with Star Capital and its board of directors. Addressing all 1,100 employees in June, Fred van Beers, the newly appointed CEO, described how he would be implementing a number of changes over the next 12 months.
The company boasts a build portfolio of nearly 1,000 vessels across its 138 year history as well as an impressive track record of complex refits and conversions on yachts, cruise liners and oil and gas platforms. In recent years the brand came to prominence as the builder of 162.5m Eclipse. In 2014 it launched 82m Graceful, the build of which was overseen by Dörries Maritime Services.
The yard says much of its investment and development work will be focused on the superyacht sector in order to strengthen its position as a builder and service provider of custom yachts over 80m. The shipyard has put a substantial marketing effort behind its BV80 Project, which it unveiled at last year’s Monaco Yacht Show. It is understood that the company received a letter of intent for its first BV80 contract shortly after.
The key developments in the investment plan are:
Creation of a dedicated superyacht division
Historically, new construction projects (Blohm+Voss Shipyards GmbH) were managed independently from refit and repair activity (Blohm+Voss Repair GmbH). The full integration of both areas will ensure that clients benefit from a wider range of expertise and sharing of knowledge as well as a far more comprehensive offering throughout the lifecycle of the yacht.
The yacht division will be based in Hamburg with the aim to bring all of the naval architecture, ship theory, project management and engineering expertise together in one location. The goal is to offer customers the possibility of a true ‘one stop shop’ centre of excellence for the whole lifecycle of their yacht.
Further investment in the BV80 project
The tank testing, class approvals and detailed engineering phase have all been completed and the first vessel is now ready to begin construction. The next step will see significant further investment in steel and major components to ensure new clients are able to take delivery of a top quality, customised 80m yacht in just 30 months from the contract date.
Introduction of Superyacht Lifecycle Management& Lifetime Warranty
Development of a comprehensive new lifecycle service is already well under way. With extensive experience in the construction, maintenance, repair and operation of commercial vessels, Blohm+Voss is in a unique position to help clients reduce operating costs considerably through the integration of continuous monitoring equipment into new yachts and the remote management of maintenance and repair schedules. Combined with a lifecycle maintenance agreement, Blohm+Voss’ build quality also means that clients will be able to benefit from a lifetime warranty, available on all new yachts.
Sales team to be strengthened with additional representatives
In conjunction with these investments, Van Beers will be further strengthening the sales team and the overall representation of Blohm+Voss in the market. This will see the appointment of several, new senior positions and a comprehensive recruitment drive, both internally and externally, to ensure the optimum levels of staff and expertise for the superyacht sector and to facilitate future growth.