Royal Huisman has announced that on 31 December it secured a Taiwanese order for a Frers-designed 43.5m (143ft) sloop. Germán Frers will provide the naval architecture while interior styling will be by Rhoades Young.
The order, the first for Royal Huisman from South East Asia, is for a 43m luxury sloop – a luxurious yet performance-oriented Germán Frers design offering great potential for individual customisation.
The order reflects the yard’s long-term commitment to developing business in the region. Over the past several years the team has worked hard to increase awareness and understanding of the Royal Huisman brand into the dynamics of South East Asia. It has also sought to develop an industry network by appointing regional liaisons including Bart J. Kimman, director of Northrop & Johnson Asia, who following introduction, acted as liaison between the client and shipyard during the negotiations to secure this order.
As a very experienced yachtsman the client, a Taiwanese national, has made clear his intentions to attend future superyacht regattas with this new yacht to be christened Sea Eagle.
Kimman will continue to provide an active on-the-ground presence in support of Royal Huisman’s presence in the region by providing future clients with expert advice and guidance, especially those who are new to the world of custom superyachts and to sailing.
There is no doubt that the Royal Huisman brand has begun to build a following among well-informed and aspirational business leaders in the South East Asian region. As a result the Royal Huisman team see today’s announcement representing not just that of “a valued new order” but of “a firm foothold in a valued new market”.