Partnership brings together an award-winning design house and a large Florida and South Carolina-based brokerage business to develop a new superyacht series. David Robinson reports.
Ward Setzer of leading US studio Setzer Yacht Design has partnered with HMY Yacht Sales to develop a “client-orientated superyacht platform”.
The partnership brings together an award-winning design house and a large Florida and South Carolina-based brokerage business to develop a new superyacht series.
In a statement, HMY says the alliance leverages the powerful HMY Yacht Sales brand, the HMY offices at superyacht friendly marinas like Miami Beach Marina, Palm Harbor Marina Mega-Dock and Charleston City Marina’s Mega-Dock, as well as HMY’s marketing solutions for yacht brokerage clients with Setzer’s decades of experience in the design and construction of superyachts.
“HMY Yacht Sales has been very successful for years at selling large motoryachts,” says Steve Moynihan, owner and president of HMY. He adds: “The company achieved great success in 2016 with multiple vessels listed and sold in the 30m (100ft)-plus category. Our clients look to us as the experts in positioning, pricing and selling their superyachts. The addition of Ward Setzer and the expanded marketing approach by our team will increase our success in listing and selling more 100ft-200ft superyachts.”
Commenting on the partnership, Ward Setzer says: “Setzer Yacht Architects has been blessed with a successful run of 25 years during which hundreds of our designs have gone from sketch to active seagoing enterprises. It became obvious that in addition to helping owners of our past designs, that we also had developed a deep understanding of all the processes involved in unique yacht ownership and that it was time to put this knowledge and energy to good use.
Setzer adds: “There were a great many respected superyacht brokerage firms that wanted to collaborate with us. However, it was HMY Superyachts and Steve Moynihan who understood what I was trying to accomplish and saw the values that each of our respected brands could bring to the industry. Together we are creating a platform that will grow and support superyacht owners providing value through real knowledge gained from sketch to sea.”
In addition to new superyacht offerings over 30m (100ft), the HMY Superyacht Division is introducing several exclusive “new construction” opportunities including the ‘Vestal Line’ of motoryachts by Admiral Marine at 44m (145ft) and 50m (164ft); the ‘Trident Series’ by Outer Reef at 30m (100ft) and 32m (105ft), and the Trinity T-56 mtoryacht (168ft) project.
HMY Superyachts and Setzer will have an all-new display at the upcoming Yachts Miami Beach Show, where these new opportunities and more will be presented.